In January 2017 we launched our We Care Wednesday initiative. By donating 5% of our sales each Wednesday, we were able to raise thousands of dollars for Greater Boston non-profits. This kind of targeted weekly giving is just another way we can focus our community-based business on doing good in all the ways we can.
Supporting non-profits that continue doing the essential work needed in our communities is important to gather here and we think it's important to the people that shop, take classes, and spend time here. This July our We Care Wednesday recipient is: Media Girls. In their own words, "Media plays a major role, insisting girls' self-worth is based on their sex appeal. We're a nonprofit that teaches girls and young women to define their own worth, and strike back. Participants use social media to: express their authentic selves; post positive content; develop their critical thinking; and take a stand on meaningful issues. Girls don’t need a makeover; media does."
In the current climate of sanctioned shaming of women via social media for their looks and Trump signing an executive order on March 27, 2017, rolling back the Obama-era 2014 Fair Pay and Safe Workplaces order, which, among other provisions, addressed paycheck transparency and arbitration on sexual harassment and discrimination claims for women workers at companies receiving federal contracts - it feels more pertinent than ever to provide our girls with the tools to speak truth to power.