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B740 - Order online

$ 4,799.00 - Usually $ 5,999.00

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Comfortable sewing and embellishing

The BERNINA 740 stands out due to its perfect stitch quality, stitch width of 9mm and an extra-long free-arm. It is particularly suitable for sewing tasks requiring precision because it has the built-in BERNINA Dual Feed.

View the BERNINA 740 brochure

Quiet & precise sewing

  • Ideally suited for decorative stitches
  • Sew for longer periods of time
  • More time for your creativity

The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.

Enough space for creativity

  • Enough space for your creations
  • Plenty of room for large projects

Enjoy full comfort while sewing
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.

Automatic features save time

  • No manual cutting at the end of a seam
  • Enjoy semi-automatic threading
  • No manual lowering of the presser foot

Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.

Choose & save the perfect stitch

  • Alter stitch length or stitch width
  • Alter the needle position
  • Alterations of stitch details are remembered

Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Perfect tension for perfect stitches

  • Ideal tension for each stitch type
  • Achieve finest stitching results
  • A BERNINA innovation

The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.

Ask your on-screen support

  • Enjoy intuitive navigation
  • Find the proper needle and foot
  • Learn more about sewing and embroidery

The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

Sew silk & leather like a pro

  • Handle special materials with ease
  • Enjoy superb fabric feed
  • Optimum visibility while sewing

The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.

The B 740 won over Swiss designer Mathias Ackermann right from the start:
"Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

Features & Functions

Centrally Located Color Touch Screen 4.3” / 10 cm
BERNINA Dual Feed ✔︎
Hook system BERNINA Hook
Automatic Presser Foot Lifter ✔︎
Automatic Thread Cutter ✔︎
Adjustable Presser Foot Pressure ✔︎
Maximum stitch width in mm 9
Start/stop button (stitching without foot control) ✔︎
Pivot / hover function ✔︎


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