Over the last couple of months we've had discussions with other small business owners all over the country: from other brick and mortars to the designers who produce sewing patterns to the indie dyers that create small batch yarn lines. Something that has come up frequently is how we assume that new followers and customers already know our history. This couldn't be further from the truth. And just because there's an "About Us" page or a million posts about your team, that doesn't mean new customers are scrolling through all your back history to learn about your company. We're taking...